A practical guide to user testing for startups

How to prepare, perform and analyse the results of a user test.


A few weeks ago we shared a first article on how we build design at Alan:
“4 designer tricks to launch an online insurance in less than 9 months”.

One of the important tool described in the post is user testing. I wanted to go deeper with this practical guide on user testing for start ups!

Keep in mind this is the summary of my experience running tests at Orange, Withings and Alan. It’s certainly not perfect, but it will provide a solid base if you have no experience at all.

Please give us your feedback and comments!